A used-car dealer's lead-generation system for buying cars from private-party sellers

0. YOUR QUOTE, UP FRONT

Phase 1, the working machine: $1,850. Local pages, the plate-decoding form, click tracking, instant alerts, and the toll-free callback line. Phase 2, the money loop: $1,650. The one-tap grader, the dashboard, and the feedback pipeline that teaches Google which leads became actual cars.

$3,500 if you do both. Stop after phase 1 and you owe $1,850, nothing more. Both numbers are fixed, not estimates. Running it is about $70 a month in tooling, plus your ad spend, which goes straight to Google on your own card.

The quote names what it assumes (dealer license, ad account in your name, a phone your team answers), and it is good for 30 days. If an assumption is wrong we re-quote before anything starts, not after.

1. THE VERDICT

Worth building. No off-the-shelf tool ties your ads, your intake form, and your buyer's phone together the way your business runs. You're paying for a machine that turns ad clicks into a ringing phone with a real seller on the line.

2. HOW WE'D BUILD IT

The exact pieces, and why each one:

• Local pages + plate decoder: a fast page per town; the seller types their plate and it auto-fills year/make/model, so the form is two taps.
• Phone system: one toll-free number rings your whole team, whispers “seller lead,” and forwards to your own cell.
• Ads on your own Google account: we build and run them; the account and card stay in your name, so you can never be locked out.
• One-tap grader (the money loop): mark each car Bought or Passed from your phone; the system learns which leads became real cars and chases more like them.